Fashion is a term so popular today that I found no reason to explain it to you. So let’s come to the point. Whenever we talk about fashion, the first image that flashes in our mind is the image of a woman. Indeed, they are women alone who are most closely associated with fashion. However, in today’s world, men are also not in isolation from fashion. But, studies reveal that the craving for fashion is much intense in women than anyone else.

Fashion shows are being organized from time to time by various organizations in different parts of the world. In these fashion shows, models used to wear various types of fashionable cloths and walk through the ramp, to demonstrate these cloths to the fashion lovers over there. By and large, the changing fashion trends demonstrated through these events are also peculiar to women. Almost 90% of the fashion events and fashion shows are aimed at introducing new types of women clothing, designed by various fashion designers. The fashion events for men are almost none in relation to women.

The most well known fashion events organized in various parts of the world time and again include London Fashion Week, Milan Fashion Week, Paris Fashion Week, Lakme Fashion Week, Singapore Fashion Festival and so on. In all these and many other such events, women play a vital role. Besides fashion events, there are a lot of magazines, television channels, websites and other media for promoting fashion. Whatever, the presence of women is indispensable for the existence of fashion industry and fashion events.

Besides women fashion clothing, other women fashion accessories include costume jewelry, women’s footwear, fashion bags, ladies leather wallets; to name a few. Fashion and women are more or less complementary to each other. Fashion prospers due to women, and women in turn are served by fashion.

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Vivek is a person with a passion for writing. He has written many articles on various topics. He also maintains three informative blogs. First one is the Online Fashion World, second one is the Online Handicraft Center, and the third one is Online B2B Resource.

Just imagine being able to watch your favorite satellite TV or cable TV channels via the Internet and on your own computer’s screen. Now, this is possible if you download and install this special live cable TV software. It will provide access to hundreds of satellite and cable TV channels via Web streaming. This way you can save money, since all these channels are free, and of course, completely legal to watch. You can enjoy your favorite shows, entertainment and educational programs on your desktop or laptop computer, or even connect your PC with a TV set and watch programs on a TV screen.

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Watching cable TV channels via Internet TV streams are the next big thing in the entertainment industry, many experts agree. But this way of watching cable and satellite TV channels is not going to replace conventional satellite and cable TV providers. This is just a nice and cheap addition to your current cable or satellite TV programming package. You have many options with cable TV streaming software, literally thousands of channels are available. Not all of the channels are good, but there is something for everyone. Another advantage is that there is no expensive equipment to buy, and you can gain access to cable and satellite TV channels very fast.

With web TV streaming software you’ll get access to hundreds of local, regional and international cable TV channels. This includes movie channels, music videos, football and other sports channels, cartoons, weather forecasts and news, politics programs, as well as religious, education channels and fashion channels. Just install internet TV software and make sure your internet connection is good.

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There are various communication channels used by online businesses and these channels are of vital importance in creating and sustaining the business. For an online business, due to the lack of physical presence, it is all the more essential to present a friendly, contactable, open face interaction so that the customer feels comfortable. To gain the trust of your customer, you will need to provide plenty of channels of communication that will replace the feeling of distance caused by doing business online. Remember that you must provide a substitute for face-to-face interaction with your client. The most common channels are listed below.

Email:–

This is the first point of contact for a customer of an online business. It is the most common and easiest way to communicate with your client. When a potential customer is surfing your site and is interested in your product, their first instinct is to email a query. It is of paramount importance that your email is displayed prominently for the least net savvy customer to be able to find it.

Newsletters:–

This is a great way to interact, provide free information and encourage your customer to buy. It works as a great customer service and retention tool, giving the customer the satisfaction of having got that little bit extra from your site. You can include new improvements to your site or product and intelligent content to pull in the customers.

Live Chat:–

This is a novel and effective way to make a sale on your website. It encourages your customers with the idea of being able to communicate immediately and get a response to their queries. It presents your business as one that is proactive and technology savvy. Additionally, it will convert a casual web window shopper into a serious buyer more quickly due to the time he or she will spend on the site. However, be careful with this channel because it implies that someone has to constantly be available at the other end of the wire. If you are only available at certain times, put that time on the site so people know when to come back and do not feel frustrated if they try to chat and find no one there.

Notice boards:–

This is a great one-way channel of communication with your customer. It communicates the important information, such as a change in time or any other message that has to be sent out. It is useful to keep your customers and visitors informed of new developments.

Phone numbers:–

Obviously, there are the good old fashioned communication channels that need to be addressed. A legitimate business, online or otherwise, is expected to have business phone numbers that are listed and contactable. Many of your customers may not be as technology savvy as others, so you need to supply everyone with plenty of alternatives, especially traditional ones, of contacting your business. Since web customers are global, make sure that you specify what time format you follow and indicate the country you are located in.

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Adriana Lima is interviewed by the World Fashion channel. … “Adriana Lima” “Victorias Secret” Supermodel Interview “World Fashion Channel”

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William King is the director of UK Wholesale & Drop Shipping Suppliers Directory , Wholesale Suppliers & Wholesalers Dropshippers Products , and Australia Wholesalers & Australian Dropshipping Suppliers Directory . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

I recently attended a conference for CEO’s and senior executives at which a number of learned speakers shared their experience about overcoming the economic challenges faced by their audience. In private I asked several of the delegates what role their indirect sales channels – dealers, resellers, retailers and specialists could play in helping out. I say, “in private” pointedly because in public, CEO’s always praise their indirect sales channels because that is of course the right thing to do.

Without exception, they gave me variations on the same response – “indirect sales channels just fulfil demand…right?” Of course, I was neither surprised nor disappointed to hear this response. After running channel sales and marketing organisations for leading technology and consumer electronics vendors for many years, I have become all too familiar with the boardroom ignorance of and at times the contempt expressed towards “the channel”.

Many encounters with my own CEO’s over the years led me to the conclusion that the channel and indeed I (by association) failed to get the respect that we were due given the contribution we made. So I vowed that rather than simply “managing” the indirect channel business, I would make it my mission to provide my charges with all of the information, tools and resources at my disposal to generate demand rather than simply fulfilling it and to provide tangible evidence of their contribution through incremental sales.

The origins of the myth

The problem stems, I think from the fact that CEO’s rarely rise through the ranks having worked with the channel to any great extent. They’re direct sales guys, marketers, accountants or technologists for whom the channel has often been more of an irritation than an asset. What is more, indirect sales channels became very unfashionable in the dot com era. Dell led the way in persuading us that we should “cut out the middle man”. Indirect channels were portrayed as an unnecessary cost; fat, lazy and good-for-nothing. Leading vendors clamoured to replicate Dell’s model and set up their own online stores and dreamed of the day they could wave goodbye to the channel forever. What few foresaw was that the industry was going through a cycle and was experiencing the pain suffered by many industries before – the need to rationalise its supply chain in line with falling profitability. Dell was no more than a disruptive interloper shaking up perceptions of the established, conventional business model for a while. But as ever, what goes around comes around. Dell is now as wedded to an indirect channel as its competitors but along the way, its fortunes have waned and other vendors have ousted it from its once indomitable position as market leader. More of them later. Nevertheless, the damage was done and a generation of senior executives emerged who had no great affection for the channel.

Why should you care about the channel?

Here’s an uncomfortable fact. Over ¾ of all businesses in the USA employ less than 1,500 employees. But vendors don’t often want to sell to them or simply can’t for reasons of logistics, reach and cost. So instead, they typically try to sell to large companies and you can see their point to an extent. A disproportionate share of fiscal output comes from large companies in spite of their relatively small numbers and hence, logically, they are inclined to spend more on the things you make. We should not ignore, however, that those companies with under 1,500 employees account for a greater slice of the economy overall than companies of 5,000 employees and above. They also buy an awful lot of what you make. Now let’s take a look at the economics and the other implications of selling to large companies:

• Where do you deploy your most expensive sales people?
• Which sales draw the most sales person commission and bonuses?
• Where do you target the largest single component of your marketing budget?
• Where is your highest cost of sale?
• Where is competitive activity greatest?
• Where do you experience your lowest average unit selling price?
• Where do you retain the lowest margins?
• Which are your costliest customers to maintain?
• Which customer segment consumes more of your resources than any other?

So what’s my point? Well I have a couple of points actually. The first is that the business market “demographics” many CEO’s target at any cost are spending very little right now. The two cash cows of the past – finance and government are either running out of cash, already bankrupt or facing massive public spending cut-backs over the next decade as they pay back their fiscal-stimulus debts. Other vertical markets are in lock down but will open up their cheque books at some time in the future. The second point is that unless you’re in mail-order or e-tail, every other market sector is serviced by your indirect sales channel exclusively. I’m guessing that this part hasn’t changed. The channel were servicing the vast majority of your market before the recession, they’re doing so now and will continue to do so after the recovery.

But indirect sales channels just fulfill demand…right?

If that’s what you believe and you have allowed your beliefs to pervade your company culture then yes, you’re right. Your indirect sales channels do just fulfil the demand you create. Sure, you will have your partner programs and you tick every box but I encounter scores of companies just like yours every week who go through the motions, who do what is expected of them and nothing more and who fail to recognise that the indirect sales channel represents 100,000’s of people who make a living out of marketing, selling and supporting the things you make. Every day, they – not you -are making eye contact with the very people who buy what you make. And unless you can physically engage in their interactions, you are at their mercy. So to go back to the statistics above, that means that in over 90% of all buying decisions, you are dependent upon a combination of your marketing message getting through to the buyer and the channel sales person’s charitable nature. If your competitors have a more compelling marketing message and they leverage the channel more effectively than you do, all other things being equal, you will lose.

What should you do?

If you want to find out if changing your mind, your company culture and your approach will have a positive impact on your top and bottom lines, why not:

• Go out and meet your customers. Not the blue chip’s. Try meeting business owners in the SME and small business sector. Ask them what they buy, who they buy it from and why. Ask them what value they perceive in their relationship with their local seller and ask them how much influence that seller has on their buying decisions.
• Go out and meet your channel partners both large and small, loyal and dis-loyal. Ask them which is their top vendor and why. Ask them what makes a great supplier and a poor one. Ask them to rank you and tell you what you could do better and ask them if you made the changes, would they recommend your products over those of the competition.
• Talk to your channel sales and marketing teams. Find out what they do. Find out how you can make them more successful in winning channel mindshare and retaining their loyalty. Find out where they generate most of their channel revenue from – how many partners. Ask them what % of the channel you are actually communicating with and what results could be achieved from talking to more of them. Find out what tools they need to be more effective.
• Finally, talk to your executive management team. Find out what proportion of your:
  • Human resource budget
  • IT budget
  • Marketing budget

  goes towards providing manpower, systems, tools, resources and air cover to your channel sales and marketing operation. Ask the tough questions – Why, when most if not all of my revenue flows through an indirect sales channel we:

  • Don’t know who or where they are?
  • Don’t know what they do, what their skills are, what specialism’s they have or which markets and customers they address?
  • Can’t communicate with them at all or at least not through their preferred medium?
  • Communicate the same message in the same way to the whole channel regardless of profile?
  • Don’t know if the channel partners we work with today are the right ones to reach the markets we want to target?
  • Don’t know where to go or how to go about recruiting the right channel partners?
  • Don’t segment our channel partners effectively so that we can work with them in the most complementary fashion?
  • Don’t have a means of enabling and educating the channel so that they are more capable and comfortable recommending our product than our competitor’s product?
  • Don’t motivate and incentivize channel sales people as effectively as we motivate and incentivize our own?
  • Don’t share in the proceeds of growth?
  • Don’t collaborate effectively in marketing – same message, same audience and same time every time?
  • Don’t collaborate effectively in selling – generating, sharing and closing sales leads and supporting customer engagement?
  • Don’t provide the same 24×7, on-demand access to essential sales, marketing and support information, tools, assets and resources that we give to our own people?
  • Don’t monitor and optimize sales and marketing performance for our indirect channel in the same way that we monitor and optimize that of our own people?

And then, ask yourself that question again: “indirect sales channels just fulfil demand…right?” Take a look at the top 10 leader board in every sector of the market. If necessary, compare it with the same table from 2000. Make a note of the leaders and the changes. The most successful companies with an indirect or multi-channel go-to-market strategy are consistently those who make it their business to effectively leverage their indirect channels. They embrace the channel as a true extension of their own sales and marketing organisation, providing them with the “equipment” and “ammunition” to sell and market effectively and collaboratively on their behalf. Doing so is engrained in their culture. We work with many of them.

And finally…

I don’t manage channels now. I sell software to companies just like yours to enable them to empower their indirect sales channels to generate demand and to erode competitor’s market share and channel mindshare. If you thought that indirect sales channels just fulfil demand, I hope that I have helped to change your mind.

Find more articles and whitepapers on connected topics at www.relayware.com.

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Mike Morgan is an ICT and CE industry channel sales and marketing expert with 19 years experience in the field. He is currently the Chief Operating Officer with Foundation Network, the leader in PRM SaaS.

While surfing through TV channels, you probably have come across a model in an ad or a fashion channel with a svelte and appealing figure, and a great deal of poise. And, for the umpteenth time you may have wished that you could be one. It’s not just the attention that makes an individual want to be a model, but also the money involved.

Modeling is not confined to traveling to exotic locations, being pampered, attending celebrity parties and earning thousand dollars a day. Although most people like to be in the limelight, rub shoulders with the fashion circuit’s who’s who, and indulge in the best cuisines of the world, modeling is much more than that.

Requirements

If you plan to take up modeling as a career, you need to acquire demanding physical attributes. You need to first rate yourself. Gauge your weaknesses and your strengths. Not everyone is perfect, but you can work on your flaws and improve on your plus points. For example, your height should be at least 5 feet 8 inches or more, and your body weight should be in proportion to it.

Fashion models are notorious for their unusual diets and exercise regimes that they need to undergo to maintain the exacting body proportions required by the profession. The skin should be healthy and without any, or very little, blemishes. Your hair should be in good shape without any kind damage or dehydration in evidence. Even your teeth should be straight and white, and not crooked or flawed in any manner. A million dollar smile would do half your job.

Models lead a fun filled and exciting life. They have lavish lifestyles, and hop from one lovely locale to another. However, aside from all the fun, modeling demands dedication, commitment and genuine interest. The work timings can be erratic, and models are required to balance their work schedules, as well as their personal health. Models especially require ample sleep, good and nutritious food, and exercise to keep fit. Their profession demands that they maintain their health and complexion, and adhere to a good regime of personal grooming.

Modeling

Once you enter the modeling arena, the next step is to get noticed by a modeling agency. Don’t forget that the agency needs you just as much as you need them. They are always on the look out for fresh faces, and if you are at the right place at the right time, you can land yourself a lucrative modeling assignment. Don’t expect assignments to just walk up to you. You need to make an effort to search for them, and give people a push. You will have to send out your portfolios to modeling agencies that recruit models.

It is important to make your portfolio simple yet effective, however you don’t have to spend a lot of money to create an expensive portfolio. Usually, agencies have open castings where newcomers have a chance of being selected. Experience in the related field, whether in print, ramp or television ads, is an added advantage.

Movie and film extras agencies also hire models for their movies. You can also work as a live model at a local departmental store, or even make a public appearance at a local event. This adds up to your experience and helps you to familiarize yourself with the requirements of the profession.

Entering The Fashion Circle

After being hired by one of the agencies, you may have to shift base to another city, or always be on the move. This would also mean living away from your family or traveling a lot. Since initially it may take a while to get a major break in the profession, you need to be patient and determined, until you succeed. Attend all casting calls and shoots. Although established models are known to keep people waiting, but you being a rookie cannot afford such antics. With dedication and perseverance, you are sure to succeed.

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Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solution’s Six Sigma Online offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.