Sekonda is one of the leading British watch brands. The Sekonda brand was one of the first watch brands to experience the power of television advertising when they launched advertising campaigns with one of the UK’s biggest bands, Maddness, singing the Sekonda slogan “By a Sekonda it will fill you with gladness.” This clever advertising campaign made Sekonda one of the biggest selling UK watch brands during the 1980′s and 90′s.

The 00′s were the designer watch brands years, with couture houses like Channel, D&G, DKNY, Armani all taking market share from Sekonda. But Sekonda has hit back with the launch of what is now one of the leading designer watch brands; Seksy watches.

Over the past 3 years the Sekonda brand has seen its name once more pushed into the limelight due to the strength of its sister company Seksy. With massive advertising sponsorship of programs such as an audience with ITV, the Seksy watch brand has become designer fashion must have for the past 3 years at Christmas. The success of the Seksy brand as a fashion watch has reinvigorated the whole Sekonda brand and the company has expanded on their success of the sub brand Seksy watch by adding a new sub brand to the Sekonda family the new Summer Time watches are fashion watches at affordable prices. The new sub brand taking head on the big fashion trend for designer watches that look like sports watches with the key competitors for the Summer Time range are Ice-Watch and Toy Watch two of the biggest names in the watch industry at the minute.

The Key selling point of a Summer Time watch is that they are designer watches at an amazingly affordable price all of the range of 9 watches are only £29.99 which makes them easily accessible to all ages and makes it less than half the price of its main competitors. It is not only the price though that will make the new Summer Time watch range appeal to fashionistas and everyday people alike. All of the Summer Time watches come with thick rubber straps which come in an array of colours from pink to white and of course there is black for those people who are looking for a watch to go with every outfit. Sekonda believe that the Summer Time watch range will be as big as the Seksy range and they have back this theory up with a large advertising campaign on ITV using the black and white Summer Time watches to sponsor programs like 30 years of an audience with..

Sekonda definitely will be making Toy Watch and Ice Watch worried with their great pricing of this watches and it will be interesting to see if retailers can keep up with the prospective demand for this new Sekonda venture.

By: Kristian Headland

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