Posts Tagged ‘fashion industry’

Are You a Follower of Fashion or an Individual?

December 26th, 2010


Somebody asked me at lunch the other day if I was a “dedicated follower of fashion” or an “individual”. Straight away I had a knee jerk reaction and proudly announced that indeed I was an individual. Different from the rest, my own person and completely unique, when it comes to women’s trends. On the drive home, I started to have my doubts, was I individual, whats makes a person individual and what sets me apart from the rest?

I started to ask myself questions. Why do I wear the outfits I wear? I said to myself, ” Because I like it and because I chose it”.

But then I remembered the scene with Meryl Streep in the ” Devil Wears Prada”.

Yes, you remember, when she talks about the colour cerulean. I admit, I had to Google cerulean as I was not so sure of what it meant. Basically its a Latin word meaning deep blue. Anyway, in the scene she talks about how everything is picked for us to wear by the fashion industry and that we are not individual, even if we think we are! This horrified me for a while. Lets think about it. How do we know what is fashionable? Inputs from the media. We see images in magazines, fashion channels, pop stars and we subconsciously start to believe that this is how we should look. My thinking started to get a little deeper (too deep, this was about fashion, not war and peace). I started to research who was really individual and dressed themselves how they wanted without outside influence.

I took note from the Bana tribe of Ethiopa. A remote uninfluenced east African tribe with a population of only 23,700. Most prominent was although they would not fit into the western idea of fashion, they had there own style none the less. The male tribesmen indulge in elaborate hair dressing and both men and women sport brightly coloured togas, accessorised with their own jewelry. This was their individual identity that set them apart from the other tribes, some would possibly call it a uniform but it was something they had chosen and that’s what made it individual and furthermore it was fun! There was no practical reason to have their hair done in such a way, they just did it because it was fun!

I started to remember that this is exactly what fashion should be, fun!

But still, what about this individuality thing? It then dawned upon me that although the fashion industry suggest colours, styles, shapes, it is us as individuals that chooses what we wear and when we wear it. We as individuals are free to choose how we want to look. Our choice of outfit gives the first impression to new colleagues or associates.

I had started to calm down now and realised that I might still be individual after all. I have learnt that although I want my clothes to be on-trend and cutting edge I also want my outfits to say something about who I am. I am want them to reflect my personality or enhance my mood. Like a thumb print, nobody is the same and its not always about the clothes you wear but how you wear them.

By: Ceri Anne Heathcote

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Fashion Blogging Essentials – Getting The Right WordPress Fashion Theme

December 10th, 2010


Fashion is a popular blogging topic. Fashion trends change in an instant and the blog platform is a great way to announce these trends because blogs can be easily updated and can be read by millions of people worldwide. By the time new trends are reported in television and the magazines, they may have already been reported in fashion blogs all over the world. This is why a lot of credible fashion blogs are religiously followed by the fashion industry generating thousands in advertising revenue. This makes fashion a lucrative blogging topic. Starting a fashion blog required first choosing the right WordPress fashion theme.

A fashion theme is a basic WordPress theme with added plugins and functionality that is relevant to fashion topics. The color scheme and layout is designed to appeal to demographics that are very interested in fashion. The theme uses light and elegant colors that are sometimes similar to the color trends in the fashion world. The theme is designed to properly display images, flash content and videos as most fashion blogs are picture and video heavy. The theme has also a lot of added widgets and plugins to add to the functionality of a fashion blog. Widgets like fashion tips, weight loss tips, fashion gossip, trend updates as well as mini dress up games to enhance the site experience of the blog visitors.

A commercial blog depends on advertising revenue to monetize their traffic. A WordPress fashion theme theme is optimized for all kinds of advertising platforms like google adsense and clickbank as well as affiliate programs for most popular programs and networks. Some blogs also do some direct product sales on their blogs using the high traffic of the blog to sell fashion products of their own design or as a special arrangement from a certain designer. This means using a fashion theme that has the capability to process most online payment channels.

Fashion blogging is not only a lucrative niche. The past few years has seen a trend in the fashion world where select fashion blogs have started to influence real world fashion trends. More and more people are going into fashion blogging hoping to build up their credibility and authority as effective and knowledgeable resource for fashion online. This credibility can translate to a lot of perks like being invited to exclusive fashion shows together with the mainstream media as well as be granted first access to the next season’s designs. Often some industry players go into fashion blogging as a way to showcase and relevance in order to generate contacts to other industry players they can do business with. Some fashion designers who are just starting out do fashion blogging to generate buzz for their own designs.

It is these diverse reasons for fashion blogging that has generated various designs of a WordPress fashion theme. People who are interested in fashion pretty much have a good taste for design and aesthetics and this taste is translated to the design of a WordPress fashion theme. Everything is well thought of. From the fonts used, the layout, the header, sidebar, footer as well as the colors every aspect of a fashion theme is designed to appeal to fashion insiders as well as followers. Once you pick theme that appeals to you, you can even further enhance this theme because a WordPress theme has powerful customization options so bloggers can create their own distinctive brand for their fashion blog.

By: Charles Van Veen

About the Author:
Charles van Veen (CEO at NMO International) has setup several internet websites to help people starting a profitable online business, without the need to first invest substantial amounts of money. On his sites you will find countless invaluable sources of information related to Online Business in general and Internet Niche Marketing in particular. For more information please visit http://www.internetmarketingwalhalla.com. Learn everything about WordPress blogs and making money with them at: http://wordpressthemesheaven.com.



Cycle of Fashion Trend

July 15th, 2010

It’s a fashionista’s worst experience, even worse than looking oversize buddy, more degrading than wearing the same dress in another party — it’s the fear of symbolizing looking yesteryear fashion trend model.

Sometimes, fashion trends is considered as fads, are disreputably erratic. What is Fashion Trend?

Trend is the lead in which something new evolving, mostly leaning, penchant and line of growth. Hence, fashion trend is the latest evolvement of the fashion industry.

What is Fashion Trend Really About? this resembles that you are matching your steps with the latest fashion trends. What it’s relation to fashion? When it comes to the fashion industry, it’s a continuously changing world. Even though some trends are considered as ludicrous and outdated, many other comebacks with innovative ideas.

Pace and Re-emergence of Latest Fashion Trends
Now its new millennium, but most of fashion things like the pegged pant legs, jelly bracelets, and finally the denim jeans, seem to be returning in trends again. It comes out that the latest fashion trends are simply have nothing new at all. Almost everything re-emerged in fashion trend. You can virtually find torn jeans in every clothing retail store.

Who decides What’s ‘Hot’ and ‘Not’ in Fashion Trends

There is no existence of specific group who declares what is hot fashion trend or not. In fact, the fashion designers and consumers who buys-out the fashion merchandise make their judgment and throw several opinions out there and observe what is grabbed.

The Fashion Trend Cycle

First part of the cycle, where the trend is highly hunted immediately after seeing that great fashionable hat, dress or shoe on the runway, red carpet or music video. Next, comes the emulation phase, where everyone wants a piece of the trend. Only big shots, celebrities and fashion industry players have approach to latest fashion right off the runway, which yet not showed up in retail stores.

During second phase, this newbie will appear in news papers, fashion magazines, TV and internet. At last, the trend will be soaked in the market, commonly at bit lower cost.

In the second phase new merchandise is available in bit expensive designer collections. Now, a hot trend often makes it appearance in low cost or discount retail store in as little as a few days or months.

In & Out of Fashion Trend

Reasonably priced fashionable clothing is a double-edged sword that make possible to buy fashionable looks at real-life budgets, at the same time leads to abolish the trend rapidly. However, when the market is completely saturated with a same monotonous trend it loses its appeal.

Generally, most fashion trends last nearly one year, but some trends, usually the acceptable, last much longer. It is considered that normally fashion trends re-emerge nearly every twenty years. The key to assume that how long a trend will last depends on from when you bought the collection. Purchasing power can keep a trend on oxygen. In some cases people love particular trends so much they wouldn’t let it die.

The safeguard against rapidly changing fashion trends is to have a clothing line stocked with more traditional looks: T-shirts, jeans, and black dresses.